FMCG Distributors play a very important role in establishing a brand in the market. They are the last mile connectivity to the market. To ensure that the distributors stay with the FMCG company and keep performing, they have to be managed well. In this blog we discuss the various aspects of FMCG Distributor Management. Our Online Training course on Distributor Management covers everything that you need to know about this topic.
FMCG Distribution Management can be divided into four major parts, for easy understanding of the content we are describing the classification below:
These categories are of importance and can help you in choosing which distributor to appoint and when to appoint.
When a company gets a distributor then there are certain expectations that a company desires or wants from its distributor. Below is a list of some of the expectations.
All these expectations will be discussed in detail in the sales training program. Some of the other expectations are – Involvement in business, sales, services, etc.
Just like companies have expectations from the distributors, there are certain expectations of the distributors from the company which should be met to create a win-win situation. Here we have mentioned a few of the major ones
Apart from these, there are other expectations also such as the quick resolution of the issues, these will be discussed deeply in the course.
Managing a distributor’s life cycle consists of 5 key areas with each holding its key importance in the process.
Finally, distributor exit, all these will be explained in-depth in the online FMCG distributors training program for better understanding and action.
This is a fairly new process in distributor management, it helps in getting the ownership of the Distributor. It has various sub-processes and formats.
This course is full of practical knowledge and execution tools that will help you in implementing the process in your daily work.
There are a whole lot of calculations involved in Distributors management which is tricky and tough to understand but with the guidance provided in the course module, one can easily access them and understand them better. For example, calculating distributors infra for business, ROI and many more.
If you have any queries or questions regarding DB management, then this course from skilltowill FMCG consulting company, is the best place to find answers and solutions. With a team of experienced professionals, skilltowill is committed to making every business venture a success. Having good DB management can help with increasing efficiency and reduction in operation costs.
If you are a company owner who has little or no knowledge about Distributor management then enrolling in this program can be your very first step. Handling Distributors carefully can make your company grow effectively while maintaining all the company values and policies.