February 13, 2024HOW FMCG COMPANIES INCREASE THEIR PROFITS (1)Published by skilltowill on February 13, 2024Categories

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How FMCG Organization Increase Their Profits?

Running a profitable business is the key to ensure that the business becomes sustainable. In this blog, I will share with the four ways in which FMCG organizations increase their profit margin. Premium product portfolio  New markets  Channels of distribution  Cost-cutting Let us discuss each one briefly. 1. Premium Product Portfolio: If a FMCG Company is earning good profits, then it must have a premium product portfolio. HUL, Marico, Britannia, Nestle are some of the bigger organizations whose profit margins are on the higher side. HUL has premium brands like Dove and Pears in their skincare portfolio, and brands like […]May 3, 2022FMCG Distributor ManagementPublished by skilltowill on May 3, 2022Categories

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FMCG DISTRIBUTOR MANAGEMENT

FMCG Distributors play a very important role in establishing a brand in the market. They are the last mile connectivity to the market. To ensure that the distributors stay with the FMCG company and keep performing, they have to be managed well. In this blog we discuss the various aspects of FMCG Distributor Management. Our Online Training course on Distributor Management covers everything that you need to know about this topic. FMCG Distribution Management can be divided into four major parts, for easy understanding of the content we are describing the classification below: Company’s expectation from the distributor Distributors’ expectations […]April 11, 2022FMCG courses onlinePublished by skilltowill on April 11, 2022Categories

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What is FMCG and Why are FMCG Products Important?

FMCG stands for fast-moving consumer goods, such products are high in demand, are sold rapidly, and are also affordable in nature. Such products are easily available on shelves in supermarkets and are often cheap. Consumers use such products on a regular basis. There are many types of FMCG goods present in the market. They include things such as food and beverages, personal care, homecare, cigarettes and alcohol and OTC or common medicines. More and more people want to learn about FMCG these days, so FMCG courses online have seen an increase in demand in recent years.  Features of the FMCG […]March 5, 2022Published by skilltowill on March 5, 2022Categories

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FMCG Sales Training Program In India

FMCG Sales Training is a type of functional training that focuses on building skills that help participants build superior execution capability. The success of any FMCG company lies in great execution in the market. So, more and more FMCG companies in India are focussing on delivering FMCG sales training that is completely customized for the organization, its product category and its processes. The FMCG Sales Training Programs in India are Usually Designed For 3 Levels: Sales team who books orders from the outlets and is responsible only for secondary sales. They are called SRs or DSRs in most organizations. Sales […]January 27, 2022Published by skilltowill on January 27, 2022Categories

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Learning From Our FMCG Consulting Experience

As FMCG consultants in India we have come across several challenges in the last 10 years that enriched our understanding of FMCG sales and how to deliver quality FMCG consulting and FMCG sales training that is result oriented. In this article we will discuss some of our key learnings. FMCG Consulting Is More About People And Less About Product: FMCG sales consultants in India mostly deliver ideas, processes or give access to a network that needs to be worked on and implemented. The most successful FMCG consulting projects are the ones that were meticulously implemented by the team. Our FMCG […]September 9, 2021Published by skilltowill on September 9, 2021Categories

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Distributor Management

Distributor Management starts with Finding the Distributor. Often I have seen that a Sales Officer appoints a Distributor in a hurry and then struggles to get adequate support from the distributor. So you need to find the right distributor for your FMCG business. There are some pre-requisites before you approach a distributor, they are: Assess the market potential where you want to appoint the distributor Assess the infra support required Assess the expected ROI Now, we will use the F.A.M.E model to discuss distributor management. F stand for FIND First you should determine the profile of the distributor. Writing down […]