All FMCG products are available at low unit prices in grocery stores and supermarkets. These products are consumed by the consumers on a regular basis. Low unit price does not mean cheap products, there are many premium products in in every FMCG category that are priced high. But compared to many other consumer durable products like Television and Fridge, these are priced much lower.
The high availability feature of these products is the main reason why they are sold in such large quantities. So, these are high volume sales product. These products are easily available in everyday grocery stores or supermarkets.
FMCG distributors ensure that these products can be found easily with little to no trouble. Moreover, these products are available at low costs throughout the country.
A characteristic feature of these products is that they expire quickly. All FMCG products have a shelf-life such as Best Before Date or Expiry date. They are consumed on a daily basis by the customer and hence their shelf life is small when compared to other products in the market. Usually the shelf life of these products vary from few days to 24 months.
Consumer Related:
The FMCG products consumed by consumers should be of consistent quality, that is why consumers prefer branded products over unbranded products in most cases.
Consumers want the FMCG products to be easily available at nearby retail stores. In case of unavailability consumers look for substitute brands or products. More the consumers consume a brand, the more likely they are to stick the brand for future consumption.
Consumers keep looking for new variants or flavours as they want more choice in their daily consumption. That is why FMCG companies keep launching new products and variants to ensure that they keep the consumers interested in their brands.
Retailer Related:
The FMCG distributors need to ensure regular supply to the retail outlets as the retailer’s business is completely dependent on the stock available at the outlet. Retailers often switch brands and prefer only those brands that has a consistent and regular supply.
Retailers expects good service from the FMCG distributors. Distributor’s service includes prompt replacement of damages and expiries, and settlement of all claims without reminder. Service also includes timely delivery of all products in the right quantity as ordered by the retailer.
Retailers expect competitive margins and trade schemes from the FMCG company. They also want the products to sell out quickly, so they often enquire about the brand awareness initiatives taken by the company. In-store display is also effective for enabling quick offtake. So, the retailers also expect the FMCG companies to maintain good display of their products in the outlet.
SkilltoWill offers premium
FMCG sales training courses on their platform. They have extensive experience in the FMCG industry and can help you make the dream a reality. FMCG products are very important in the modern market and they constitute a huge chunk of any country’s economy.
FMCG certification can allow you to start your own business in the industry and start earning profits. As the turnover for such products is very high it’s possible to make a profitable return on your investment. The FMCG sector is bound to get even bigger as we progress into more modern lifestyles and societies.
