When we talk about FMCG growth strategies, we must be mindful that every organization has its plan for business growth. Small FMCG companies need flexible growth strategies to adapt quickly to changes, while Big FMCG companies, with more resources, should aim for long-term growth through broad market reach and economies of scale. Different sizes and resources require tailored approaches for success in both scenarios.
In this blog, we will cover the 3 Main Aspects of a Small FMCG Company for continuous growth:
1. Right Product Positioning – Positioning should be unique and different – so that shoppers are intrigued and curious to try your product.
2. Right Price – Pricing your products correctly for your target shopper.
3. Right Range – focus on Product Range, Assortments, and Variety of products are very important to keep your consumers and the market interested.
People are the backbone of the FMCG business. FMCG is a people-intensive business!
1. Recruit the right profile– To have a robust hiring module is very important – the skill sets required to keep an eye out for a small company should be – Go-getters, Proactive, Good communication skills and honesty – these are some key attributes that you should be looking for in the people you hire.
2. Retain and Reskill – We have often seen in small organizations that there is high attrition due to which good talent is tough to hold on to, because of a lack of systems, motivation, training and skill development as compared to big companies. A growing organisation needs to focus on their employee’s constant training, motivation, rewards, and recognition so that there is a sense of belonging an appreciation In the employees towards the company.
1. Right Process – In many small organisations there is only stress on targets and no heed given to the process through which the team moves towards to the targets. Process helps us to get organised and work with a plan as a team!
2. Right Tools: The team needs to trained and provided on the necessary tools – like excel formats – product catalogue – Sales app etc so that there is clear measurements of the progress.
3. Right Measures: The company should focus on what it wants to measures – the teams KRA – KPIs and targets should have a very clear measuring format. What are the key parameters that you need to measure for the company to grow? It is required for a small organization to be focused and having the right measures in place will help you analyse and judge your progress in an organized manner
For a small FMCG business, product quality ensures customer satisfaction, people drive innovation and customer relationships, and efficient processes with streamlined operations. Together, these elements create a strong foundation for growth, helping the business stand out, adapt quickly, and deliver value consistently in a competitive market.